BGR - The Burger Joint 32.1.0

'BGR' is at the heart of our renowned brand, 'BGR the Burger Joint®', which we have successfully operated since 2008. With the introduction of our new Brand Positioning, 'BGR' remains at the forefront of our new brand name: 'BGR – Burgers Grilled Right®'. The phrase 'Grilled Right' is an integral part of our core positioning, reflecting our commitment to grilling all our burgers, Masterpieces, and Signature Specialties to perfection on an open flame, ensuring they are cooked to order and at the right temperature.

Our restaurant concept revolves around the art of grilling and has been widely recognized through the numerous accolades we have earned. All future BGR restaurants will be launched under the name 'BGR – Burgers Grilled Right®', and existing BGR locations will gradually undergo remodeling to align with this new branding.

It's important to note that while BGR restaurants are not all owned by us, they are operated by local owners who are active members of your communities. Some of our current 'BGR the Burger Joint' restaurants will start serving our new menu before any rebranding or remodeling takes place at their respective locations.

To take advantage of rewards and additional perks, we encourage you to download our app. Here's a brief overview of how it works:

1. Register your credit/debit card(s) in the app.
2. Shop as usual.
3. We'll notify you via phone when you earn a reward. You won't need to retrieve your phone or perform check-ins or scans. Simply pay as you normally would.
4. Your rewards will appear on your phone for you to redeem. It's like magic!